5-hour energy
Being in a relationship means doing things you don’t want to do. For many boyfriends, shopping is at the top of that list.
5-Hour ENERGY is here to give boyfriends the boost they need to be the ultimate partner, both at the mall, and beyond.
BOYFRIEND CHARGING STATION
You can charge a boyfriend just like you can charge a phone. We’ll create a space for boyfriends to recharge with 5-Hour ENERGY while shopping. 5-Hour ENERGY will launch our Boyfriend Recharge campaign in Miami’s Aventura Mall with our most elaborate charging station, as well as perks from branded swag to samples of our new flavor.
Limited Edition Flavor
Introducing 5-hour ENERGY’s Boyfriend Battery Acid Flavor, exclusively available in our Boyfriend Charging Station. With notes of blue raspberry, a swig of this fixes tired fast.
PAID SOCIAL
We’ll partner with comedian Shane Gillis, the ultimate “lovable asshole,” to amplify what 5-hour ENERGY can do for men like him: take their relationship to the next level.
Shane will record a series of his experiences shopping with his girlfriend after drinking 5-hour ENERGY and post this to his Instagram stories (with 2.2 million followers).
Social Posts
We’ll let boyfriends everywhere know there’s a way to become the ultimate supportive partner.
in-mall placements
These ads will be stationed around malls to build up anticipation for the Boyfriend Charging Stations.
PRESS
This campaign will create fodder that news outlets won’t be able to resist. The “boyfriend charging station” is a title that could immediately go viral and appear in hundreds of headlines.
This campaign was presented directly to 5-hr ENERGY through Weber Shandwick, where it received an honorable mention.