UGG
Sneaker culture wouldn’t exist as it does today without the NBA and the influence of players like Michael Jordan. Fans from across the world crave limited edition sneakers created by the basketball greats — but can we get them to crave Uggs?
Players such as Jordan Clarkson of the Utah Jazz have been arriving to games wearing Ugg boots. They know that if they’re going to play their best, their feet need to feel their best before the game.
Our strategy is to position Uggs as the shoes worn by NBA players who embrace the desire to feel comfortable before achieving greatness on the court.
OLV
UGG x NBA Redesign
Uggs will collaborate with NBA teams, including the Lakers, the Warriors and the Celtics, to create custom shoes to represent each team.
OOH
NBA Recovery Routine
We’ll play into the workout grind that NBA players endure and have them give us a glimpse into the “exercises” that help them perform their best on the court.
UGG LOUNGE
Welcome to the official Ugg Lounge. During NBA games, the fan-cam will highlight fans who are cheering the hardest, showing the most team spirit, or displaying the best dance moves. These fans will then be invited to watch the game from a lounge as comfortable as our signature shoe.
BEATS BY DRE COLLAB
This collaboration exemplifies our campaign. Designed to look like earmuffs with Ugg’s signature wool and color palette, these headphones will help players relax and get into the right mindset before a game.
There’s nothing easy about becoming one the greats.
You fight for it every day, pushing yourself through the pain, past your limits and when you can’t take anymore, pushing even harder.
There are no guarantees. You could fail and this could all be for nothing. Sometimes all you have is a glimmer of hope in the distance.
Those who have reached the pinnacle, the champions, know that suffering is unavoidable — injuries, losses, failures — and the price they pay for reaching for the stars.
When every day is a battle, you value times of peace: meals with your family, an afternoon nap, and a comfy pair of shoes.
You need these moments to rest, to recharge, to feel human again.
And the harder you work, the softer the Uggs.
It’s like crawling into bed after a never ending day. When you’ve left it all on the court and your body is numb, you’ll sigh with relief as your feet are embraced by warm hugs. You’ll walk out of the stadium like you’re walking on a cloud.
Get used to that feeling.
You’ve earned it.
Uggs: Elite Comfort