KRAFT

Any Fortnite player knows the game is all about surviving shrinking storm circles and being the last one standing.

Kraft noticed that in the 5 minutes and 15 seconds it takes for the first storm circle to close, over half of the players are eliminated. 

Coincidentally, a Kraft Big Cup only takes 3 and a half minutes to heat up in the microwave.

That gave us an idea.

Introducing….Drop. Hide. Heat, the biggest stride for snacking and gaming since the invention of the pause button.