Planet fitness
Adults aged 50 and older aren’t getting the recommended amount of physical activity, even though some of the most costly chronic conditions in that age group can be prevented or managed with exercise.
Planet Fitness is THE judgement-free gym, which means it’s the perfect choice for seniors who want to flex their muscles and flex their age.
OOH
Golden Hour
Planet Fitness has upgraded from judgement-free to distraction-free. Introducing Golden Hour: a dedicated time each week when we kick out all youngsters. Work out how you want - do those 2 lbs curls, set that treadmill to ½ mph, and flex those old guns in the mirror. We’ll even send our shuttle to pick you up and drop you off.
Activations
golden hour - features and programming
We’ve set up for Golden Hour with YOU in mind:
Dimmed lights
Music from the 60’s, 70’s, and 80’s
Trainers ready to provide you with hands-on support
Special Golden Hour short-form programming on all our TVs and treadmills
Judge Judy’s “Judgement-Free Zone”
Tom Selleck in “After Blue Bloods”
Lightly Pumping Iron with Arnold
Healthy Cooking with Goldie Hawn and Kurt Russell
BRANDED SHUTTLES
Planet Fitness branded shuttles will pick up elderly people from retirement homes and take them on a workout field trip: a private group workout led by PF trainers at nearby locations.
SOCIAL
We’ll partner with elder creators on TikTok, such as Grandma Droniak, Retirement House and The Old Gays, and get them into Planet Fitness for a workout.
