Progresso
Picture this: you arrive home from a long and tiring day at the office, face raw from the cold wind. Your house feels nice and toasty. It feels like a soup night.
Americans are exhausted, depressed, and in desperate need of some TLC, and we believe that soup is a portal to coziness. What better way to achieve spiritual healing than in the form of delicious, heartwarming soup?
MERCH
Nothing says cozy like comfies. We’ll be releasing a line of comfy merch exclusively available at Walmart. These sweatshirts, beanie caps and tote bags will be inspired by our classic soups, with distinct colors and hand-drawn illustrations.
Social
OOH
In-Store Ad
We're introducing a curated cozy bundle at Walmart, featuring Progresso, exclusive merchandise for three popular soups, pillows, blankets, Sleepytime Tea, candles, and more—all available for purchase.
Non-Traditional Activations
BUS STOP TAKEOVER
Progresso plans to set up food trucks in the financial districts of major cities like New York City, Chicago, and the Twin Cities during the winter. These food trucks will offer fresh, warm soup for just $2 a bowl for lunch or a post-work dinner.
We also plan to collaborate with Melt Shop, a grilled cheese restaurant in NYC, and Cheesie's Pub & Grill in Chicago, to make sure that diners can eat sandwiches and bread along with their soup.
SUBWAY TAKEOVER
Social
Social Media Partnerships
We plan to collaborate with influencers @mrsmckennabarry and @cmcoving, who are known for their aesthetic accounts that highlight coziness.
